Data science based products

Increase Revenue with the Power of Vaitom

Digitata's Vaitom Platform dynamically prices your voice & data products in real-time. Ensure that your customers get the right product, at the right time and at the right price.

Vaitom platform illustration
130+
Customers served globally over 18 years
18
Years in market
$100s of millions
In incremental revenue generated
Smart solutions

Re-thinking pricing. Re-imagining intelligent technology.

The Vaitom platform enables intelligent products through real-time AI and machine learning.

Real-time pricing

Determine Optimal Pricing in Real Time

Using AI & machine learning algorithms for optimal subscriber pricing results.

AI segmentation

Subscriber Segmentation Using Smart Attributes

Multiple customer attributes processed from charging systems, networks, and third-party data sources.

Sales & distribution

Vaitom Sales & Distribution

Proactively addresses stock management issues with predictive insights and AI-driven forecasting.

Customer journeys

Customer Journeys & Campaign Management

Offers are displayed to the right customer, at the right time, via the right channel.

Multi-channel engagement

Multi-Channel Engagement

API integrations into mobile app, website, customer care, USSD, SMS, chatbots, and social media.

Business intelligence

Business Intelligence & Real-time Measurement

Ensure return on investment through dashboards and reporting for real-time measurement.

MTN
Airtel
Globacom
TNM
Cell C
Etisalat
Expresso
Customer experience

'Transforming the fortunes of mobile operators in competitive markets'

"The most powerful pricing innovation since the inception of mobile telecommunications... executed effectively it delivers Subscriber growth, ARPU Stimulation, Subscriber Retention and Loyalty, and is a strong tool for fighting Price Wars."

Manager: Business Analytics & Pricing — MTN Ghana

"I could not believe Digitata's initial project plan of 6 weeks. From my experience, I expected such a project to take a minimum of 6 months. However, Digitata completed the integration successfully, as scheduled, within 6 weeks end to end, which was incredible."

CTO — Globacom Nigeria

"Digitata's value is felt throughout our organisation. Their innovative products, great consultancy services, and in-depth industry knowledge helps us plan, predict, and pursue our goals in an intelligent, focussed manner year after year."

Acting CEO — TNM Malawi

"Zone helped us to grow revenues in the dead hours (midnight – 6am) from US $300k to US $1.5m per month... this is the best performing product launch in the history of Uganda and most likely the region."

CMO / COO — MTN Uganda
Recent use cases

Proven results across Africa

View all use cases →
MTN Congo Brazzaville case study

Non-data to data user conversion

Converting non-data and occasional data users to regular data users — "data addicts".

66%
targeted users responded
24%
became revenue generating
Read case study →
MTN Ghana case study

Driving bundle purchase with intelligent data bundles

Aggressive dynamic pricing to create viral marketing effect and boost data sales.

5.7%
data revenue increase
400%
bundle sales spike
Read case study →
TNM Malawi case study

Reducing dual-SIM usage in competitive prepaid markets

Intelligent offers to segmented subscribers yielding increased revenue at lower rates.

56%
daily off-net MOU increase
23%
market share increase
Read case study →

Start your Vaitom journey

Contact us to find out how our products can dynamically transform your marketing and business strategies to increase revenue, subscribers, and NPS.

Contact a consultant