Privacy Policy

Digitata is committed to the privacy of our customers and their data. This Privacy Policy applies to all users of Digitata's website and social media channels.

1. Information Collected

When you visit the Digitata website, we automatically collect information such as your browser type and IP address. To offer you meaningful products and services, we collect information about you, including Personally Identifiable Information, from the following sources:

1. Information We Collect Directly From You: The type of information we collect varies based on your interaction with our site and services. We collect information when you complete forms on the site, or communicate with us via email, telephone, or social media.
2. Information We Collect Automatically: If you use a mobile device to access the Digitata website or communicate with us, information is transmitted from your mobile device.
3. Information We Purchase: Information purchased from third parties.
4. Registration: Digitata may request information during registration, including name, email address, phone number, and/or social media profile information. You acknowledge that this information is personal to you.
5. Customer Service: We collect information when you interact with our customer service to categorize and respond to inquiries and investigate breaches of our terms.

Protection of Personal Information Act (POPI)

This Privacy Policy, and our conduct regarding the processing of personal information, is in line with the Protection of Personal Information Act. For the purposes of this clause:

• "Personal Information" means information relating to you, including but not limited to race, gender, sex, age, health, religion, culture, language, biometric information, opinions, correspondence, and any identifying number, email address, physical address, telephone number, or online identifier.
• "Process or Processing" means any operation concerning personal information, including collection, storage, updating, retrieval, use, dissemination, restriction, or destruction.
• "Processing Purpose" means to operate and improve the site, provide services, facilitate subscriptions, evaluate user interest, provide customer support, communicate offers and updates, send security alerts, manage business needs, and comply with relevant laws.

By using our services and accepting this Privacy Policy, you agree that we may process your personal information for the processing purposes; that all personal information was given directly to us by you; and that you are aware of our identity and physical address.

2. Log Files, IP Addresses and Device Information

When you visit the Digitata website we automatically receive the URL of the site from which you came, the IP address of your computer, your operating system, browser type, and mobile device information if applicable. The link between your IP address and your personally identifiable information is not shared with third parties without your permission.

3. Do-Not-Track

Currently, our systems do not recognize browser "do-not-track" requests. You may, however, disable certain tracking by disabling cookies or using private browsing modes.

4. Use of Cookies

The site may send cookies to your computer. Cookies allow us to recognize you as a user when you return and to monitor how you use the site. We use cookies to identify which areas of our site you have visited, personalize content, and capture activity on the site. Most browser software can be set to reject cookies, but certain functionality may not work correctly if rejected.

5. Web Beacons

Digitata may use web beacons, pixels, anonymous ad network tags, and cookies to collect information about your use of the site, to collect anonymized aggregated data for auditing and reporting, and to monitor email engagement. Our web beacons are not used to track your activity outside of the Digitata website.

6. Use of Personally Identifiable Information

Digitata uses and/or intends to use Personally Identifiable Information to:

• Operate and improve the Digitata website
• Provide website services and other products or services you may request
• Facilitate subscription processing, reviews and analysis
• Evaluate user interest and needs to improve services
• Track use of the Digitata website services
• Provide customer support
• Communicate offers, announcements, and updates
• Send technical notices, security alerts, and administrative messages
• Manage everyday business needs including site administration, analytics, and fraud prevention
• Comply with legal obligations

7. Links to Other Sites

The Digitata website may contain links to other websites. Digitata is not responsible for the actions, practices, or content of such websites. It is your responsibility to verify your legal use of any linked website.

8. Market Research

Digitata may conduct online research surveys to gather feedback. Personally Identifiable Information collected through market research is used only for research purposes and will not be given or sold to a third party without your consent.

9. When We May Disclose Your Information

We do not share Personally Identifiable Information with third parties for their own marketing purposes. We may disclose your information:

1. With contractors and service providers that perform services on our behalf, limited to the information necessary for them to perform their function.
2. As permitted by law, with credit reporting agencies, or in response to valid legal requirements such as subpoenas or court orders.
3. In special cases, such as in response to a physical threat, to protect property, or to defend legal rights.

10. Access, Correction and Deletion of Personally Identifiable Data

You may request access to a report of the Personally Identifiable Information we maintain, and may request that it be corrected or deleted. Please contact us at info@digitata.com. If you request deletion of your Personally Identifiable Information, you may no longer have access to the Digitata website services.

11. Security Policy

Our site utilizes various information security measures such as internet firewalls, intrusion detection systems, encrypted data transmission, and operating procedures designed to protect your personal data. You should protect your user ID and password and not share it with anyone.

12. CAN-SPAM Compliance

We may send periodic promotional or informational emails. You may opt-out by following the opt-out instructions in the email. It may take up to 10 business days to process opt-out requests.

13. Transfer of Ownership

If Digitata is acquired by or merged with another company, we may transfer the information we have collected to the other company. In any such transfer, your information would remain subject to the promises of our then-current Privacy Policy.

14. Notice to Residents of Countries Outside South Africa

Digitata is headquartered in South Africa. Personally Identifiable Information may be accessed by us or transferred to us in South Africa or to our affiliates and service providers elsewhere in the world. By providing us with Personally Identifiable Information, you consent to this transfer in compliance with applicable law, including POPI Act 4 of 2013, PAIA Act 2 of 2000, and ECTA Act 25 of 2002.

15. California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, residents of California can obtain certain information about the types of Personally Identifiable Information shared with third parties for direct marketing purposes. To request this information, please contact us at info@digitata.com.

16. Questions About This Privacy Policy

Should you have a privacy question about the Digitata website, please email our customer service department at info@digitata.com.

This is our entire Privacy Policy and it supersedes any earlier version. If we make any material changes, we will notify you by email or by posting a prominent notice on the website prior to the change becoming effective.