Vaitom Platform

Know every subscriber. Price every moment.

Vaitom is Digitata's behavioural intelligence platform for mobile operators and MVNOs. Two engines on one behavioural core: Vaitom CVM for subscriber-level segmentation, journeys and campaigns, and Vaitom Dynamic Pricing for real-time, AI-optimised tariffs that fill idle network capacity and defend against price wars.

Talk to us See the platform
20+
Mobile markets running Digitata intelligence
Real time
Pricing and offer decisions, per subscriber, per cell
6 weeks
Dynamic Tariffing integration into a multi-vendor Tier 1 network
5x
Dead-hour revenue growth achieved on a live network
The operator problem

Data is commoditised. Behaviour is not.

In competitive markets, headline pricing converges within weeks and every operator ends up selling the same megabyte at the same price. Discounting protects share for a quarter and destroys margin for a year.

Vaitom takes the opposite route. It reads what subscribers actually do - recharge rhythm, usage timing, location, response to offers, elasticity to price - and turns that into two levers that compound: the right offer to the right subscriber, and the right price at the right time in the right cell.

01

Undifferentiated tariffs

Static price plans ignore that the same subscriber values a megabyte differently at 8am and at 2am.

02

Idle capacity

Network built for peak sits empty off-peak. Unsold capacity is a perishable asset.

03

Blanket campaigns

Mass sends train subscribers to ignore you and erode the value of every future message.

04

Silent churn

Dormancy builds over weeks of small behavioural shifts that monthly reporting never surfaces in time.

Platform architecture

One behavioural core. Two commercial engines.

Every subscriber event - CDRs, recharges, data sessions, network performance, campaign responses - lands in a single behavioural profile. Both engines decide from the same truth, so pricing and marketing never contradict each other.

C
Engine one

Vaitom CVM

Customer value management built on revealed behaviour, not declared preferences. Subscriber 360 profiles, smart-attribute segmentation, lifecycle journeys, campaign execution across every channel, and real-time measurement of what each intervention actually returned.

  • Subscriber 360 - a living behavioural profile per subscriber
  • Smart segmentation - attributes, scores and ML signals combined
  • Journeys & campaigns - triggered, personalised, always-on
  • Closed-loop BI - uplift measured against control, in real time
P
Engine two

Vaitom Dynamic Pricing

Digitata's Dynamic Tariffing heritage, productised. Price is recalculated continuously against network congestion, time of day, location and subscriber elasticity - moving demand off peak, monetising idle capacity, and giving commercial teams a weapon in a price war that competitors cannot simply copy.

  • Location- and time-aware pricing down to the individual cell
  • Congestion-linked discounting that protects network quality
  • Elasticity modelling per segment, continuously retrained
  • Commercial guardrails - floors, caps, margin and revenue rules
Vaitom CVM - Feature 01

Subscriber 360 - behaviour, not demographics

Every subscriber gets a continuously updated profile derived from transaction and network behaviour. No surveys, no declared preferences - only what the subscriber actually does.

  • Behavioural scores across spend rhythm, recharge cadence, data intensity, price sensitivity and channel preference.
  • Lifecycle state - new, activating, habitual, drifting, dormant, recovered - recalculated as new events arrive.
  • Value view - ARPU, margin contribution, recharge value distribution and lifetime value trajectory.
  • Network context - home cell, commute pattern, typical congestion exposure and device class.
  • Engagement history - every offer served, every response, every price accepted or declined.
Subscriber 360 profile view
Subscriber 360 - behavioural scores, lifecycle state and engagement history in one profile.
Smart segment builder
Smart Segment Builder - static attributes, calculated metrics and ML scores, with live size and value preview.
Vaitom CVM - Feature 02

Smart segmentation without engineering

Marketing teams build precise cohorts themselves - combining raw attributes, calculated behavioural metrics and AI-generated scores - and see segment size and revenue exposure before a single message is sent.

  • Composable logic - nest conditions across any attribute or score.
  • Live preview of cohort size, ARPU and revenue at risk as rules change.
  • Reusable segments that stay dynamic - membership recalculates as behaviour shifts.
  • Control groups generated automatically for every campaign.
Vaitom CVM - Feature 03

Customer journeys and campaign management

The right offer, to the right subscriber, at the right moment - executed continuously rather than on a monthly campaign calendar.

Trigger

Behavioural triggers

Journeys fire on behaviour - a missed recharge cycle, a first data session, a dormancy signal, a competitor-shaped usage drop - not on a date.

Offer

Personalised offer selection

The recommender picks bundle, price point and validity per subscriber from their elasticity and usage profile, within commercial guardrails.

Cadence

Contact governance

Frequency caps, quiet hours, channel fatigue rules and priority arbitration stop subscribers being over-messaged across teams.

Test

Always-on experimentation

Every journey runs with holdout control. Winning variants promote automatically; losers retire.

Recover

Win-back playbooks

Pre-built dormancy and churn-risk journeys with personalised incentives sized to the subscriber's value, not a flat discount.

Grow

Upsell & step-up

Guided progression from small denominations to higher-value bundles as behaviour and trust build.

Vaitom CVM - Feature 04

Multi-channel engagement, through your channels

Vaitom does not force subscribers into a new app. It publishes decisions into whatever channel already reaches them - including the low-bandwidth channels that dominate prepaid markets.

  • USSD and SMS - first-class channels, not an afterthought.
  • App and web - offer and price surfaced through your existing front ends via API.
  • Care and retail - the same next-best-offer available to agents and dealers.
  • Open APIs - decisioning callable from any external system, in real time.
Decision API

One call, one decision

Any channel can ask Vaitom a single question - what should this subscriber see right now? - and receive the offer, the price, the copy and the reason code, in milliseconds, with the interaction logged back into the behavioural profile.

  • Sub-second response under national-scale load
  • Reason codes returned for every recommendation
  • Every impression and response written back to the profile
Vaitom CVM - Feature 05

Real-time measurement, not month-end reporting

Return on investment is measured against control groups as campaigns run, so commercial teams can stop what isn't working the same day rather than at the next review.

  • Uplift against holdout for revenue, recharge frequency, data adoption and retention.
  • Executive dashboards for base health, ARPU movement, dormancy and campaign contribution.
  • Operational views for delivery success, redemption and channel performance.
  • Exportable board reporting on a schedule, in your own template.
Executive analytics dashboard
Executive analytics - base health, campaign contribution and uplift against control.
Vaitom Dynamic Pricing

Dynamic Tariffing - the price moves, the margin holds

Network capacity is perishable. Vaitom Dynamic Pricing continuously re-prices voice and data against live congestion, time and location, shifting demand into empty hours and empty cells, and turning capacity you already paid for into revenue.

1

Ingest

CDRs, charging records, network performance statistics and cell-level congestion feed the pricing engine continuously across multi-vendor networks.

2

Model

Machine learning estimates demand elasticity per segment, per location, per hour - how much extra usage a given discount will actually buy.

3

Optimise

The engine solves for the operator's objective - revenue, margin, load balancing or share defence - inside floors, caps and regulatory rules.

4

Publish

New prices are broadcast to subscribers via cell broadcast, USSD, SMS or app, so the subscriber sees the discount where and when it applies.

5

Charge & learn

Charging systems apply the live price; realised behaviour flows straight back into the elasticity models for the next cycle.

Dynamic Pricing - Capabilities

Pricing levers competitors can't copy off a rate card

Location-based pricing

Discount at cell or zone level - stimulate usage where capacity is idle and hold price where the network is full.

Time-of-day pricing

Move price-sensitive demand into off-peak windows and unlock revenue from hours the network is otherwise idle.

Congestion-aware guardrails

Prices tighten automatically as a cell fills, protecting customer experience and capex planning at the same time.

Segment-level elasticity

Different subscribers get different curves - heavy data users, dormant prepaid, high-value voice - each priced on its own response.

Price-war defence

Respond to a competitor's headline cut with targeted, temporary, geographically precise pricing instead of a base-wide margin sacrifice.

Commercial control

Floors, caps, blackout periods, regulatory constraints and margin thresholds are hard limits the optimiser cannot cross.

Built for both

What Vaitom does for MNOs and MVNOs

The same platform, deployed at two very different scales - a national operator with its own network and charging estate, or a lean MVNO team running on a host network.

ObjectiveFor an MNOFor an MVNO
Revenue stimulationFill idle cells and dead hours with congestion-linked dynamic pricing across the national footprint.Optimise bundle mix and price points against wholesale cost, without owning the network.
RetentionBehavioural churn signals across tens of millions of prepaid subscribers, with automated win-back journeys.Early dormancy detection on a smaller base where every subscriber lost is materially felt.
ARPU growthPersonalised step-up offers sized to each subscriber's demonstrated elasticity.Targeted upsell into higher-value plans and data add-ons through existing digital channels.
Price competitionPrecise, temporary, location-specific responses instead of base-wide cuts.Differentiate on relevance and experience where headline price cannot be matched.
Team capacityFewer manual campaign cycles; analysts move from building lists to designing strategy.Marketing, pricing and analytics capability without the headcount to build it in-house.
Integration

Deployed inside your estate, in weeks

Vaitom integrates into complex, multi-vendor telco environments - the ones with three access-network suppliers and three charging systems - and it runs where your data is allowed to live.

  • Data in - CDRs, IN/charging records, recharge and top-up feeds, network performance statistics, CRM and care systems.
  • Decisions out - charging system, cell broadcast, USSD gateway, SMSC, app and web APIs.
  • Deployment - on-premise, private cloud or hybrid, with data residency respected.
  • Operations - managed by Digitata with continuous model tuning, or run by your own team.
Track record

Six weeks, end to end

A Tier 1 West African operator's Dynamic Tariffing deployment required interfaces to performance statistics and cell broadcast for three different access-network suppliers, CDR processing from three IN charging systems, and a new cell broadcast controller. It was delivered in six weeks - against an expectation of six months.

Proof

What operators say

"The most powerful pricing innovation since the inception of mobile telecommunications, with a capacity to transform the fortunes of operators in very competitive markets. Executed effectively it delivers subscriber growth, ARPU stimulation, retention and loyalty - and it is a strong tool for fighting price wars."

Manager, Business Analytics & Pricing - MTN Ghana

"Zone helped us grow revenues in the dead hours - midnight to 6am - from US $300k to US $1.5m per month."

Chief Marketing Officer - MTN Uganda
5x
Dead-hour revenue growth, MTN Uganda
50%
Of the base reached in weeks on the best-performing launch in the market's history
2012-onwards
Continuous Dynamic Tariffing operation at TNM Malawi
6 wks
Multi-vendor Tier 1 integration, Globacom Nigeria
Start your Vaitom journey

Let's price and target your base on behaviour.

Tell us about your market, your base and your pricing constraints. We'll show you where Vaitom finds revenue in your network - and what it takes to get there.

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