Proven results

Use Cases

View our recent use cases. Digitata boasts a 100% success rate across every operator deployment.

MTN Congo Brazzaville

Non-data to data user conversion with "Unbeatable Bundles"

MTN Congo Brazzaville was looking to increase data usage as a new revenue stream. Digitata was tasked with creating a "non-data to data" customer journey.

66%
of targeted users responded within 5 months
24%
became revenue-generating subscribers
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MTN Ghana

Driving bundle purchase behaviour with intelligent data bundles

MTN has been using Ericsson's Yield Optimization system for 10 years. Digitata was tasked with driving a dynamic pricing strategy for data bundles.

5.7%
data revenue increase for target group
400%
bundle sales spike from viral marketing
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TNM Malawi

Reducing dual-SIM usage in competitive prepaid markets

TNM has been using Digitata's Dynamic Tariffing System since 2012. Digitata was tasked with increasing TNM's market and wallet share against strong competition.

56%
daily off-net MOU increase
23%
market share increase 2012–2017
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Client testimonials

What our clients say

"The most powerful pricing innovation since the inception of mobile telecommunications... executed effectively it delivers Subscriber growth, ARPU Stimulation, Subscriber Retention and Loyalty."

Manager: Business Analytics & Pricing — MTN Ghana

"Digitata completed the integration successfully, as scheduled, within 6 weeks end to end, which was incredible. I could not believe their initial project plan of 6 weeks."

CTO — Globacom Nigeria

"Digitata's value is felt throughout our organisation. Their innovative products, great consultancy services, and in-depth industry knowledge helps us plan, predict, and pursue our goals year after year."

Acting CEO — TNM Malawi

"Zone helped us to grow revenues in the dead hours (midnight – 6am) from US $300k to US $1.5m per month."

CMO — MTN Uganda

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