Data Analytics & Revenue Intelligence

From Raw Data to
Revenue Decisions

Real-time subscriber intelligence, MNO+MVNO data fusion, and revenue forecasting built for MVNOs that need to move fast — with dashboards designed for lean teams, not BI departments.

The Sum of Parts is Greater Than the Whole

MNO network data and your vertical data are each powerful on their own. Combined through Digitata's AI layer, they create subscriber intelligence that neither dataset could produce alone.

MNO Network Data

  • Device data, OS, app capabilities
  • Location, mobility, GIS proximity
  • Data usage velocity & patterns
  • Roaming behaviour & travel
  • Network quality experience signals
  • User security & authentication events

Your Vertical Data

  • Transaction & purchase history
  • Loyalty programme engagement
  • Financial product holdings
  • Content consumption patterns
  • Support & service history
  • Marketing response history

Combined Intelligence Outputs

Revenue Growth
Cross-sell at optimal timing
Churn Reduction
Multi-signal early warning
Customer Service
Full context for every interaction
Product Decisions
Evidence-based bundle design

Every subscriber. Complete context.

Digitata's Subscriber 360 profile gives your team and your AI agents a complete, real-time picture of every customer — across mobile behaviour, vertical data, risk scores, and engagement history — so every interaction starts with full context.

Thabo M — Subscriber 360 Profile

Account #4729183 · Banking MVNO · Active 14 months
Active — Low Churn Risk
Monthly ARPU
R189
↑ R22 from 3 months ago
Lifetime Value
R2,650
Est. 12-month LTV
Churn Risk
Low
Score: 0.08 / 1.0
Upgrade Propensity
High
Predicted within 14 days
Behavioural Signals
Data usage
88% of bundle
Payment history
Never missed
Top-up cadence
Monthly, salary day
App opens
↓ 30% this week
Channel preference
App (93% response)
Price sensitivity
Mid — R89–R149 sweet spot
🤖 AI Recommendation: Thabo is approaching bundle limit with 10 days remaining and salary day in 5 days. High conversion probability for a 5GB top-up offer (R89) delivered via app push on salary day +1.
📈

Revenue Analytics

Real-time revenue dashboards showing ARPU trends, bundle mix performance, top-up revenue, and revenue-at-risk from at-risk subscribers.

  • ARPU trend by cohort and acquisition channel
  • Bundle mix revenue waterfall — which bundles are growing
  • Revenue-at-risk from churn-predicted subscribers
  • Cross-sell contribution tracking by vertical product
🔮

Predictive Intelligence

Forward-looking analytics powered by ML models — churn predictions, upgrade propensity, revenue forecasting, and subscriber lifetime value scoring.

  • 30/60/90-day churn risk by subscriber
  • Bundle upgrade propensity scoring
  • Revenue forecast with confidence intervals
  • Subscriber LTV model updated in real time
👥

Cohort & Segment Analysis

Understand how different subscriber cohorts behave over time — by acquisition channel, bundle type, vertical, geography, and engagement depth.

  • Cohort retention curves by acquisition source
  • ARPU development over subscriber lifetime
  • Geographic performance heatmaps
  • Behavioural segment evolution tracking

Make every pricing and product decision with evidence.

Most MVNO bundle decisions are made on gut instinct and competitive copying. Digitata's revenue intelligence layer gives your team the data to make evidence-based calls on pricing, bundle design, and market positioning — backed by real subscriber behaviour.

💰 Bundle Mix Optimisation

Understand exactly which bundles are driving revenue, which are attracting high-churn subscribers, and which segments are underserved. Redesign your bundle architecture with data, not guesswork.

  • Bundle revenue and margin contribution per tier
  • Churn rate by bundle entry point
  • Gap analysis — which usage patterns don't have a matching bundle
  • Price elasticity modelling per subscriber segment

📊 Market & Competitive Intelligence

Benchmark your performance against MVNO market norms — ARPU, churn, activation rates, and bundle uptake — so you know where you stand and where to prioritise.

  • MVNO benchmark ARPU and churn rates by vertical
  • Acquisition cost benchmarks by channel
  • First-recharge and 30-day activation rate norms
  • Loyalty programme integration impact studies

🔄 Customer Lifetime Value

Move beyond monthly ARPU to subscriber lifetime value — understanding which acquisition channels, onboarding paths, and bundle types produce the most valuable long-term customers.

  • LTV model segmented by acquisition channel and vertical
  • Payback period analysis by CAC and first-year ARPU
  • High-LTV subscriber profile — how to acquire more like them
  • LTV impact of loyalty programme integration

🚨 Early Warning System

Real-time alerts when subscriber cohort behaviour changes — so your team can act on opportunities and threats before they show up in the monthly report.

  • Churn cluster alerts — when a segment starts disengaging
  • Top-up velocity drops — early churn signal at scale
  • Bundle saturation warnings — when a tier is over-subscribed
  • High-value at-risk subscriber notifications in real time

Built for Lean MVNO Teams

Major telcos have BI departments of 20+ analysts. Your MVNO has two. Digitata's analytics layer is designed for teams without dedicated data scientists — with pre-built dashboards, automated insights, and plain-English AI commentary that explains what the numbers mean and what to do about them.

0
Data scientists required to run the platform
Real-time
Dashboard refresh — no waiting for monthly reports
Plain
English AI commentary — what it means and what to do
Pre-built
MVNO-specific dashboards — live from Day 1

See your data working harder.

Book a personalised dashboard demo and see how Digitata's analytics platform turns your subscriber data into revenue decisions.

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